A Paradigmn Shift in Profit-Oriented Companies From Product Value to Social Value; Driven By Agenda 2030 And Accelerated by The Covid-19 Pandemic

The adoption of the 2030 Agenda for Sustainable Development in 2015 inaugurated a paradigm shift. More and more states have developed measures to reach the 17 global Sustainable Development Goals (SDGs). Sustainable development in the sense of the 2030 Agenda requires a profound, long-term change in all areas. The pressure on companies to act is increasing, as verifiable sustainability is demanded from all sides now. Whereas the focus of companies used to lay on the product and the profit, nowadays it is much more on the sustainability of the product and makes companies face up to ecological and social responsibility. All companies, whether small or large, are participating in this change to varying degrees. In order to find out to how this change in thinking has already taken place, this paper investigated the extent to which companies are focusing on sustainable development. In the following paper, 30 Dax companies are analysed in terms of how much the topic of sustainability and thus terms such as Agenda 2030, SDG, ESG and others are taken up on the company website and thus the importance is highlighted in comparison to the product. For this purpose, it was examined how many mouse clicks were needed on the website to come across the previously mentioned terms and how many of these terms were listed on the website.