Manufacturing Process Management Methods and Technologies for Effective Implementation of The Company 'S Marketing Strategy

The marketing strategy aims to combine the potential of the market, the desires, needs and wishes of customers with the aims and intentions of the company. A long-term project includes various tools, steps, and procedures that can bring real customers, customers who will return, the desired profit, and the fulfilment of predetermined goals. Also, we cannot forget how the product is produced and what technologies and methods were used to control production processes because even this can become a different feature of the company from competing companies. Marketing is not only about the competition's ability and presentation of the company on the market, but also about communication and how the customer and the company communicate for a quick response to customer requirements. That is why the processes in the company must be set up correctly and work without severe errors. So, this article focuses on the description of technologies and methods used to manage the production process and their essential role in fulfilling the company's marketing strategy at present, when it is necessary to respond as quickly as possible to customer needs.