Op Ed--Overcoming Inertia in Green Open Access Adoption

The success of the Open Access efforts over the past 15 years can be seen by looking at the list of members of the Open Access Scholarly Publishers Association. However, even with mandates, policies, and endorsement from publishers, only a small percentage of scholarly journal articles worldwide are ending up open to all scholars to read. It's apparently the case that wherever there are mandates or policies in place a sizeable adoption of open access is achieved, but this represents only a small portion of all scholarly work and does not cover research that was done before the mandates or policies were in place. The author thinks that the combination of measures could definitely "move the needle" in addressing misunderstandings among scholars about open access and begin to overcome the inertia that otherwise holds back the full realization of the benefits of open access to the world's scientific and scholarly enterprise.