Yes Logo: Uncovering the Recipes of Branding Success in the World's Largest Consumer Market

.1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a Brand -- Haier: A Brand That Started with A Smashed Fridge -- Anta Sports: Rising with the Recreation of Global Brands -- BYD: A Disrupter of the Emerging Market -- WeChat: A Way of Life in the Information Age -- DingTalk...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Wang, Jiazhuo George, Qin, Shuo, Wang, Allison
Format:	Buch
Sprache:	eng
Schlagworte:	Branding Branding (Marketing) Business and Management Consumer Behavior Internet marketing Online Marketing/Social Media Telemarketing
Online-Zugang:	Volltext
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