Yes Logo: Uncovering the Recipes of Branding Success in the World's Largest Consumer Market

.1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a Brand -- Haier: A Brand That Started with A Smashed Fridge -- Anta Sports: Rising with the Recreation of Global Brands -- BYD: A Disrupter of the Emerging Market -- WeChat: A Way of Life in the Information Age -- DingTalk...

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Bibliographische Detailangaben
Hauptverfasser:	Wang, Jiazhuo George, Qin, Shuo, Wang, Allison
Format:	Buch
Sprache:	eng
Schlagworte:	Branding Branding (Marketing) Business and Management Consumer Behavior Internet marketing Online Marketing/Social Media Telemarketing
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	.1. Xiaomi: An Internet-Driven Miracle -- Nongfu Spring: Down to the Soul of a Brand -- Haier: A Brand That Started with A Smashed Fridge -- Anta Sports: Rising with the Recreation of Global Brands -- BYD: A Disrupter of the Emerging Market -- WeChat: A Way of Life in the Information Age -- DingTalk: The Digital Way of Working in China -- The Ocean Engine: A Front Runner in Digital Marketing -- A Lifestyle in the Third Place: Starbucks’ China Journey -- Creating Beauty that Moves the World: L’Oréal in China.
DOI:	10.1007/978-981-99-6608-0