Value Realization in the Phygital Reality Market: Consumption and Service under Conflation of the Physical, Digital, and Virtual Worlds
Introduction: Scope and Overview -- Value Realization from the Perspective of Customers and Users -- Value Creation through Technological Innovation -- Theory for Understanding the Value Realization -- Smart media era: transformation in the age of Internet communication -- The metaverse era: communi...
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| creator | Huang, Lin Gao, Biao Gao, Mengjia |
| description | Introduction: Scope and Overview -- Value Realization from the Perspective of Customers and Users -- Value Creation through Technological Innovation -- Theory for Understanding the Value Realization -- Smart media era: transformation in the age of Internet communication -- The metaverse era: communication revolution by the meta-verse -- Acceptance and Use of Omni Retail Services (Segment Analysis) -- Comparison of Online Retailing between China and Japan -- Conclusion Chapter. |
| doi_str_mv | 10.1007/978-981-99-4129-2 |
| format | Book |
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| source | Springer Books |
| subjects | Business and Management Business and Management, general Communication in marketing Consumer Behavior Digital media Digital/New Media Innovation/Technology Management Internet marketing Mixed reality Online Marketing/Social Media Technological innovations Telemarketing |
| title | Value Realization in the Phygital Reality Market: Consumption and Service under Conflation of the Physical, Digital, and Virtual Worlds |
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