Value Realization in the Phygital Reality Market: Consumption and Service under Conflation of the Physical, Digital, and Virtual Worlds

Introduction: Scope and Overview -- Value Realization from the Perspective of Customers and Users -- Value Creation through Technological Innovation -- Theory for Understanding the Value Realization -- Smart media era: transformation in the age of Internet communication -- The metaverse era: communi...

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Bibliographische Detailangaben
Hauptverfasser:	Huang, Lin, Gao, Biao, Gao, Mengjia
Format:	Buch
Sprache:	eng
Schlagworte:	Business and Management Business and Management, general Communication in marketing Consumer Behavior Digital media Digital/New Media Innovation/Technology Management Internet marketing Mixed reality Online Marketing/Social Media Technological innovations Telemarketing
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	Introduction: Scope and Overview -- Value Realization from the Perspective of Customers and Users -- Value Creation through Technological Innovation -- Theory for Understanding the Value Realization -- Smart media era: transformation in the age of Internet communication -- The metaverse era: communication revolution by the meta-verse -- Acceptance and Use of Omni Retail Services (Segment Analysis) -- Comparison of Online Retailing between China and Japan -- Conclusion Chapter.
ISSN:	2524-504X 2524-5058
DOI:	10.1007/978-981-99-4129-2