Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice

Chapter 1: Transmedia Brand Storytelling - Immersive Campaign Experiences from Theory to Practice -- Chapter 2: What is transmedia storytelling? -- Chapter 3: The creative logic of transmedia storytelling -- Chapter 4: Practitioner perceptions of transmedia storytelling -- Chapter 5: Planning and cr...

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Bibliographische Detailangaben

Hauptverfasser:	Sutherland, Karen E, Barker, Richie
Format:	Buch
Sprache:	eng
Schlagworte:	Advertising Branding Branding (Marketing) Business and Management Communication in organizations Corporate Communication/Public Relations Marketing Media and Communication Public relations Storytelling
Online-Zugang:	Volltext
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