Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice

Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice

Chapter 1: Transmedia Brand Storytelling - Immersive Campaign Experiences from Theory to Practice -- Chapter 2: What is transmedia storytelling? -- Chapter 3: The creative logic of transmedia storytelling -- Chapter 4: Practitioner perceptions of transmedia storytelling -- Chapter 5: Planning and cr...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Sutherland, Karen E, Barker, Richie
Format: Buch
Sprache:eng
Schlagworte:
Advertising
Branding
Branding (Marketing)
Business and Management
Communication in organizations
Corporate Communication/Public Relations
Marketing
Media and Communication
Public relations
Storytelling
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Beschreibung
Zusammenfassung:Chapter 1: Transmedia Brand Storytelling - Immersive Campaign Experiences from Theory to Practice -- Chapter 2: What is transmedia storytelling? -- Chapter 3: The creative logic of transmedia storytelling -- Chapter 4: Practitioner perceptions of transmedia storytelling -- Chapter 5: Planning and creating transmedia storytelling projects -- Chapter 6: Audience participation and “learning” transmedia storytelling -- Chapter 7: Evaluating transmedia storytelling experiences.
DOI:10.1007/978-981-99-4001-1