Postcolonial Marketing Communication: Images from the Margin

Neocoloniality of Marketing Communications in the Global South -- A Caribbean Hauntology: Spectres in Wide Sargasso Sea -- Postcolonial Marketing Communication: An Indian Perspective -- Postcolonial Branding – From the Subcontinent -- Subaltern Agencies, Marketing Communications, and Counter Discour...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Das, Arindam, Chaudhuri, Himadri Roy, Turkdogan, Ozlem Sandikci
Format:	Buch
Sprache:	eng
Schlagworte:	Business and Management Communication in marketing Communication in organizations Emerging Markets/Globalization Globalization Industrial and Organizational Psychology International economic integration Marketing Media and Communication Motivation research (Marketing) Postcolonialism
Online-Zugang:	Volltext
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