Postcolonial Marketing Communication: Images from the Margin
Neocoloniality of Marketing Communications in the Global South -- A Caribbean Hauntology: Spectres in Wide Sargasso Sea -- Postcolonial Marketing Communication: An Indian Perspective -- Postcolonial Branding – From the Subcontinent -- Subaltern Agencies, Marketing Communications, and Counter Discour...
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Format: | Buch |
Sprache: | eng |
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Zusammenfassung: | Neocoloniality of Marketing Communications in the Global South -- A Caribbean Hauntology: Spectres in Wide Sargasso Sea -- Postcolonial Marketing Communication: An Indian Perspective -- Postcolonial Branding – From the Subcontinent -- Subaltern Agencies, Marketing Communications, and Counter Discourses in the Postcolony -- Cultural Appropriation or Transculturation: the curious resilience of ‘Tiki’ culture -- A Decolonizing Or Recolonizing Mindset? Semiotic Analysis Of A Qurban Donation Appeals To Africa In Turkey -- A post-socialist reading of displaced images from the Global South: the case of Roma, Eastern Europe’s oriental Other -- The Empire Bites Back: A Colonialist Confession -- Can there be an Afterword after words? Looking Back at the Volume. |
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DOI: | 10.1007/978-981-97-0285-5 |