Contemporary Case Studies on Fashion Production, Marketing and Operations

Contemporary Case Studies on Fashion Production, Marketing and Operations

This book adopts a case study approach to examine the contemporary issues in the fashion industry.

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Chow, Pui-Sze, Chiu, Chun-Hung, C. Y. Yip, Amy, K. Y. Tang, Ailie
Format: Buch
Sprache:eng
Schlagworte:
Bekleidungsindustrie
Branchenentwicklung
Business and Management
Fashion merchandising
Markenführung
Market Research/Competitive Intelligence
Mode
Nachhaltige Entwicklung
Production
Supply Chain Management
Textile Engineering
Welt
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Beschreibung
Zusammenfassung:This book adopts a case study approach to examine the contemporary issues in the fashion industry.
ISSN:2366-8776
2366-8784
DOI:10.1007/978-981-10-7007-5