International Marketing Management

International Marketing Management

Information basics of international marketing management -- Strategic international marketing -- International use of marketing instruments -- International marketing controlling -- International marketing organization -- Man resources management in internationally active companies.

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Berndt, Ralph, Fantapié Altobelli, Claudia, Sander, Matthias
Format: Buch
Sprache:eng
Schlagworte:
Business and Management
Export marketing
Internationales Marketing
Marketing
Marketingmanagement
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Beschreibung
Zusammenfassung:Information basics of international marketing management -- Strategic international marketing -- International use of marketing instruments -- International marketing controlling -- International marketing organization -- Man resources management in internationally active companies.
DOI:10.1007/978-3-662-66800-9