Serving the Customer: The Role of Selling and Sales
Part I - Value Creation and Selling Services -- Part II - Business Negotiations and Sales in B2B -- Part III - Using Technology and Innovation to Increase Sales and Study Consumers -- Part IV - Selling More or Consuming Less?
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| creator | Aichner, Thomas |
| description | Part I - Value Creation and Selling Services -- Part II - Business Negotiations and Sales in B2B -- Part III - Using Technology and Innovation to Increase Sales and Study Consumers -- Part IV - Selling More or Consuming Less? |
| doi_str_mv | 10.1007/978-3-658-39072-3 |
| format | Book |
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| subjects | Business and Management Marketing Sales management Sales/Distribution |
| title | Serving the Customer: The Role of Selling and Sales |
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