Serving the Customer: The Role of Selling and Sales

Serving the Customer: The Role of Selling and Sales

Part I - Value Creation and Selling Services -- Part II - Business Negotiations and Sales in B2B -- Part III - Using Technology and Innovation to Increase Sales and Study Consumers -- Part IV - Selling More or Consuming Less?

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Aichner, Thomas
Format: Buch
Sprache:eng
Schlagworte:
Business and Management
Marketing
Sales management
Sales/Distribution
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Part I - Value Creation and Selling Services -- Part II - Business Negotiations and Sales in B2B -- Part III - Using Technology and Innovation to Increase Sales and Study Consumers -- Part IV - Selling More or Consuming Less?
DOI:10.1007/978-3-658-39072-3