Signaling Family Firm Identity: Familiy Firm Identification and Its Effects on Job Seekers' Perceptions about a Potential Employer
She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential em...
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Format: | Buch |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. |
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ISSN: | 2520-1174 2520-1182 |
DOI: | 10.1007/978-3-658-20672-7 |