Signaling Family Firm Identity: Familiy Firm Identification and Its Effects on Job Seekers' Perceptions about a Potential Employer

She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential em...

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1. Verfasser: Wolf, Sandra
Format: Buch
Sprache:eng
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Zusammenfassung:She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.
ISSN:2520-1174
2520-1182
DOI:10.1007/978-3-658-20672-7