Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value pro...
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| Format: | Buch |
| Sprache: | eng |
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| Online-Zugang: | Volltext |
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| Zusammenfassung: | In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels. |
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| DOI: | 10.1515/9783110417166 |