Redefining Media in the Digital Age: New Global Competitive Advantages
Introduction: The Digital Glocalization Challenge -- Hollywood's Redefined Global Primacy in a Landscape Shaped by Streaming Platforms -- Scripted vs. Non-Scripted Entertainment for Global Audiences -- The Modus Operendi of the New Digital Platforms -- Conclusion: New Directions for the Global...
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Format: | Buch |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | Introduction: The Digital Glocalization Challenge -- Hollywood's Redefined Global Primacy in a Landscape Shaped by Streaming Platforms -- Scripted vs. Non-Scripted Entertainment for Global Audiences -- The Modus Operendi of the New Digital Platforms -- Conclusion: New Directions for the Global Media Industry on the Rebound. |
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ISSN: | 2191-5482 2191-5490 |
DOI: | 10.1007/978-3-031-66786-2 |