Non-Profit Organisations, Volume I: Strategic, Managerial and Marketing Advancements

Chapter 1: Delineating Non-Profit Organisations: Strategic, Managerial and Marketing Advancements -- Chapter 2: Managing Major Running Sports Events: the Case of the Athens Authentic Marathon -- Chapter 3: German Taxation Aspects of Non-Profit Organisations and Charitableness -- Chapter 4: Theories on the Origins of Non-Profit Organisations -- Chapter 5: Non-Profit Organizations in India: A Study on the Challenges, Opportunities and Best Practices -- Chapter 6: Marketing Communication Strategies in Non-Profit Organisations -- Chapter 7: The Impact of Reward Systems on Employees’ Behaviour: An Ethnographic Study in ‘Ghana Revenue Authority’ -- Chapter 8: Green Marketing and its Role in the Non-Profit Sector -- Chapter 9: Economic Development through Business Acceleration Practices within Local Authorities: A Case Study of Bradford Council, UK -- Chapter 10: The Strategic Opportunity of Integrated Reporting for Non-Profit Organisations -- Chapter 11: Applying Strategic Planning in Higher Education Institutions -- Chapter 12: The Internationalisation of Portuguese Non-governmental Organisations (NGOs): An Exploratory Study.