Digital Transformation of the Hotel Industry: Theories, Practices, and Global Challenges

Preface -- Editorial Advisory Board and Reviewers -- Chapter 1 Trends in the Hospitality Industry: A Global Perspective -- Chapter 2 Innovative Technology Applications in Hotel Business -- Chapter 3 Does Virtual Hotel Shifting Realities or Just Daydreaming? A Wake-up Call -- Chapter 4 Selecting Robots to Take Over Tasks in Hospitality Settings: Joining Two Research Fields -- Chapter 5 Mapping Research Trends on Smart Tourism: A Bibliometric Analysis -- Chapter 6 Big Data in Hotel Companies: A Systematic Literature Review -- Chapter 7 Communication Factors to Increase Awareness and Sales in the Hotel Industry Versus Search Platforms -- Chapter 8 Social Media Research in the Hotel Industry: A Bibliometric Analysis -- Chapter 9 Digital Transformation in Hospitality: Identifying Customer Satisfaction Based on Online Guest's Ratings -- Chapter 10 Influence of social Networks on the Choice and Promotion of a Tourist Destination -- Chapter 11 Digital Transformation in the Hotel Industry: Shaping the Challenges and Opportunities by the Case of Five-Star Hotels in Bulgaria -- Chapter 12 Changing the Rules of the Hotel Business – The Case of CitizenM’s Digital Business Model Disruption -- Chapter 13 Leading Digital Transformation in Tourism and Hospitality.