Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport

Chapter 1: Group Behavior and Negativity: Why Comparisons are Needed -- Chapter 2: Investigating Perceptions of Out-groups in Sport and United States Politics -- Chapter 3: Rivalry and Group Behavior in Sport and Religious Brands -- Chapter 4: Revisiting the Hierarchy of Out-group Derogation and the...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Havard, Cody T
Format:	Buch
Sprache:	eng
Schlagworte:	Branding Branding (Marketing) Business and Management Consumer Behavior Group identity Marketing Psychosocial Studies Social groups
Online-Zugang:	Volltext
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