Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport

Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport

Chapter 1: Group Behavior and Negativity: Why Comparisons are Needed -- Chapter 2: Investigating Perceptions of Out-groups in Sport and United States Politics -- Chapter 3: Rivalry and Group Behavior in Sport and Religious Brands -- Chapter 4: Revisiting the Hierarchy of Out-group Derogation and the...

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Bibliographische Detailangaben
1. Verfasser: Havard, Cody T
Format: Buch
Sprache:eng
Schlagworte:
Branding
Branding (Marketing)
Business and Management
Consumer Behavior
Group identity
Marketing
Psychosocial Studies
Social groups
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Beschreibung
Zusammenfassung:Chapter 1: Group Behavior and Negativity: Why Comparisons are Needed -- Chapter 2: Investigating Perceptions of Out-groups in Sport and United States Politics -- Chapter 3: Rivalry and Group Behavior in Sport and Religious Brands -- Chapter 4: Revisiting the Hierarchy of Out-group Derogation and the Out-group Derogation Spectrum -- Chapter 5: Shared Perspectives: Can Common Interests Help Decrease Out-group Derogation? -- Chapter 6: Continuing the Journey.
DOI:10.1007/978-3-031-23456-9