Creating a Customer Experience-Centric Startup: A Step-By-Step Framework

Creating a Customer Experience-Centric Startup: A Step-By-Step Framework

1. Introduction -- 2. Concept, Relevance and Management of CX -- 3. Starting a Start-Up -- 4. Understanding The Outside World: Customers & The Surrounding Environment -- 5. Outside-In: Defining the CX-Centric Business DNA—The Why, How, and What of a Start-Up -- 6. Inside-Out: Testing, Implementa...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Suwelack, Thomas, Stegemann, Manuel, Ang, Feng Xia
Format: Buch
Sprache:eng
Schlagworte:
Business and Management
Consumer Behavior
Customer relations
Customer relations-Management
Customer Relationship Management
New business enterprises
Service industries
Services
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Beschreibung
Zusammenfassung:1. Introduction -- 2. Concept, Relevance and Management of CX -- 3. Starting a Start-Up -- 4. Understanding The Outside World: Customers & The Surrounding Environment -- 5. Outside-In: Defining the CX-Centric Business DNA—The Why, How, and What of a Start-Up -- 6. Inside-Out: Testing, Implementation and Communication of Customer Experience-Centric Experience Elements -- 7. Future Considerations.
ISSN:2731-4758
2731-4766
DOI:10.1007/978-3-030-92458-4