Global Marketing Strategy: An Executive Digest
1. Marketing Strategy: A Global Discipline -- 2. The Global Marketing Environment -- 3. Selecting and Entering Global Markets -- 4. Balancing Global Synergies and Local Responsiveness -- 5. Steps in Developing Global Marketing Strategies -- 6. Segmenting Targeting and Positioning in Global Markets -...
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| creator | Schlegelmilch, Bodo B |
| description | 1. Marketing Strategy: A Global Discipline -- 2. The Global Marketing Environment -- 3. Selecting and Entering Global Markets -- 4. Balancing Global Synergies and Local Responsiveness -- 5. Steps in Developing Global Marketing Strategies -- 6. Segmenting Targeting and Positioning in Global Markets -- 7. Creating Global Product and Service Offerings -- 8. Extracting Value from Global Operations -- 9. Global Supply Chains -- 10. Global Branding and Communication -- 11. Global Digital Marketing Strategy -- 12. Organizational Design for Global Marketing Strategy -- 13. Global Business Responsibility -- 14. The Future of Global Marketing Strategy. |
| doi_str_mv | 10.1007/978-3-030-90665-8 |
| format | Book |
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| issn | 2192-8096 2192-810X |
| language | eng |
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| source | Springer Books |
| subjects | Business and Management Business—Data processing Computer Science, general Corporate Social Responsibility International Business International business enterprises Internationales Marketing Lieferkette Markenführung Marketing Vertrieb |
| title | Global Marketing Strategy: An Executive Digest |
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