Global Marketing Strategy: An Executive Digest

1. Marketing Strategy: A Global Discipline -- 2. The Global Marketing Environment -- 3. Selecting and Entering Global Markets -- 4. Balancing Global Synergies and Local Responsiveness -- 5. Steps in Developing Global Marketing Strategies -- 6. Segmenting Targeting and Positioning in Global Markets -- 7. Creating Global Product and Service Offerings -- 8. Extracting Value from Global Operations -- 9. Global Supply Chains -- 10. Global Branding and Communication -- 11. Global Digital Marketing Strategy -- 12. Organizational Design for Global Marketing Strategy -- 13. Global Business Responsibility -- 14. The Future of Global Marketing Strategy.