Field Guide to Case Study Research in Business-to-business Marketing and Purchasing

Field Guide to Case Study Research in Business-to-business Marketing and Purchasing

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Woodside, Arch G, Pattinson, Hugh, Marshall, Roger
Format: Buch
Sprache:eng
Schlagworte:
Industrial marketing
Marketing research
Purchasing
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.
ISSN:1069-0964
DOI:10.1108/S1069-0964201421