Business Analytics: An Introduction

This book explains how to use business analytics to sort through an ever-increasing amount of data and improve the decision-making capabilities of an organization. Covering the key areas of business analytics, the book explores the concepts, techniques, applications, and emerging trends that professionals across a wide range of industries need to be aware of. It also examines legal and privacy issues and explores social media in analytics. With this book, readers can develop the understanding required to use Big Data and high-performance computing in complex environments to improve strategic decision making.