Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
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| creator | Rathore, Sumangla Panwar, Avinash |
| description | "This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"-- |
| doi_str_mv | 10.4018/978-1-4666-9449-1 |
| format | Book |
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| language | eng |
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| source | InfoSci-Books |
| subjects | Indien Kaufentscheidung Konsumentenverhalten Social Web Vertrauen Virales Marketing Welt |
| title | Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace |
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