Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Rathore, Sumangla, Panwar, Avinash
Format: Buch
Sprache:eng
Schlagworte:
Indien
Kaufentscheidung
Konsumentenverhalten
Social Web
Vertrauen
Virales Marketing
Welt
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
DOI:10.4018/978-1-4666-9449-1