Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good

Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good

Building on the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing and implementing a social marketing campaign.

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Bibliographische Detailangaben
1. Verfasser: Weinreich, Nedra Kline
Format: Buch
Sprache:eng
Schlagworte:
Social Marketing
USA
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:Building on the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing and implementing a social marketing campaign.
DOI:10.4135/9781452224879