The Radio Station: Broadcasting, Podcasting, and Streaming

The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what “radio” in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered, and promoted via terrestrial and satellite broadcasting, streaming, and podcasting. John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is newly revised with content for instructors, including an instructors’ manual, lecture slides, and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.