Ethics in Marketing: International cases and perspectives

Ethics in Marketing: International cases and perspectives

Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing's domain. This new edition of Ethics in Marketing has been thoroughly updated and includes new i...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Murphy, Patrick E., Laczniak, Gene R., Harris, Fiona
Format: Buch
Sprache:eng
Schlagworte:
Marketing
Moral and ethical aspects
Unternehmensethik
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing's domain. This new edition of Ethics in Marketing has been thoroughly updated and includes new international cases from glob.
DOI:10.4324/9781315626642