Geographical Indications and International Agricultural Trade: The Challenge for Asia

01 02 Food safety issues and economic growth have boosted the demand for quality food in Asian countries. In this context, the existence of traditional products with a long history has caused a proliferation of new geographical indications such as the famous Chinese longjing tea or Japanese sake. These products have the potential to promote local development and gain access to international markets, but this potential can only be realized through globally harmonized legislation and intellectual property rights, also advocated by the WTO. This has stimulated debate over how the quality of these goods is defined and how this affects their demand. This book uses a combination of theoretical discussion and empirical fieldwork to answer these questions, and analyse the local and global impact of the proliferation of GIs. 02 02 Food safety concerns have boosted the Asian demand for quality food in general and products of geographical indications in particular. This book shows how Asian countries are empowering regions and enterprises involved in differentiation strategies, and the effects that this regulation can have. 04 02 The Globalization of Geographical Indications: The Challenge for Asia PART I: THE THEORETICAL IMPLICATIONS OF PRODUCTS OF ORIGINS Geographical Indications and International Trade Are Foodmarkets Special Markets? Standardization vs. Products of Origins The Multidimensional Definition of Quality Products with Denominations of Origin and Intellectual Property Rights: The International Bargaining Process The Concept of Terrior as the Basis of Corporate Strategy in Agribusiness PART II: ASIAN CHALLENGES From Products of Origin to Geographical Indications in Japan The Development of Geographical Standards for Sake in Japan An Export Niche in the Philippines Geographical Indication and Industrial Organization of Food Market in China Terrior and Green Tea in China 31 02 An analysis of the concept of geographical indications and the establishment of a food quality and origin regime in Asia 19 02 A geographical indication is a name or sign used on certain products which corresponds to a specific geographical location or origin, acting as a certification that the product contains certain qualities. These have been enshrined in European Union law; this book investigates the development of a food quality and origin regime in Asia A unique focus on the application of GI systems in Asia and the impact that this has on international trade Features both in-d