The Continuum of Consumer Choice
The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.
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Format: | Buch |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme. |
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DOI: | 10.4324/9781003262510 |