The Continuum of Consumer Choice

The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.

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Bibliographische Detailangaben
Hauptverfasser: Foxall, Gordon R., Oliveira-Castro, Jorge M.
Format: Buch
Sprache:eng
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Zusammenfassung:The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.
DOI:10.4324/9781003262510