Consumer Behaviour and Digital Transformation

Consumer Behaviour and Digital Transformation

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Gbadamosi, Ayantunji
Format: Buch
Sprache:eng
Schlagworte:
Consumer behavior
Digitalisierung
Electronic commerce
Entscheidungsverfahren
Internet marketing
Konsumentenverhalten
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Beschreibung
Zusammenfassung:This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
DOI:10.4324/9781003242031