The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments

This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years. It explores the current development of the hospitality and tourism industry in the regions of Hong Kong, Macao, and Taiwan as well as other key countries in Southeast and South Asia. The volume provides updated findings and case studies that highlight opportunities and issues of tourism and hospitality development in ASEAN. Chapters cover such diverse topics as online marketing strategies sustainable hospitality development diversification efforts of the tourism industry innovations in independent hotels wildlife tourism in urban destinations the Vietnamese national park system consumers’ positive and negative images of certain destinations