Export: a practical guide

The majority of small and entrepreneurial businesses will reach a point where they will have to face the decision of to whether to "go to export". This book enlightens a practical path to a successful export. This practice-oriented edition explains the basic criteria surrounding the export...

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Bibliographische Detailangaben
Hauptverfasser: Marlies, Harlaar, Otto, de Leeuw
Format: Buch
Sprache:eng
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:The majority of small and entrepreneurial businesses will reach a point where they will have to face the decision of to whether to "go to export". This book enlightens a practical path to a successful export. This practice-oriented edition explains the basic criteria surrounding the export decision, including exploring the most appropriate country selection and learning how to construct a simple export plan. Export is particularly useful for executive education and for those students who intend to run and/or manage their own companies.