On the Differential Privacy and Interactivity of Privacy Sandbox Reports
The Privacy Sandbox initiative from Google includes APIs for enabling privacy-preserving advertising functionalities as part of the effort around limiting third-party cookies. In particular, the Private Aggregation API (PAA) and the Attribution Reporting API (ARA) can be used for ad measurement whil...
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Zusammenfassung: | The Privacy Sandbox initiative from Google includes APIs for enabling
privacy-preserving advertising functionalities as part of the effort around
limiting third-party cookies. In particular, the Private Aggregation API (PAA)
and the Attribution Reporting API (ARA) can be used for ad measurement while
providing different guardrails for safeguarding user privacy, including a
framework for satisfying differential privacy (DP). In this work, we provide a
formal model for analyzing the privacy of these APIs and show that they satisfy
a formal DP guarantee under certain assumptions. Our analysis handles the case
where both the queries and database can change interactively based on previous
responses from the API. |
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DOI: | 10.48550/arxiv.2412.16916 |