On the Differential Privacy and Interactivity of Privacy Sandbox Reports

The Privacy Sandbox initiative from Google includes APIs for enabling privacy-preserving advertising functionalities as part of the effort around limiting third-party cookies. In particular, the Private Aggregation API (PAA) and the Attribution Reporting API (ARA) can be used for ad measurement whil...

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Hauptverfasser: Ghazi, Badih, Harrison, Charlie, Hosabettu, Arpana, Kamath, Pritish, Knop, Alexander, Kumar, Ravi, Leeman, Ethan, Manurangsi, Pasin, Sahu, Vikas
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Sprache:eng
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Zusammenfassung:The Privacy Sandbox initiative from Google includes APIs for enabling privacy-preserving advertising functionalities as part of the effort around limiting third-party cookies. In particular, the Private Aggregation API (PAA) and the Attribution Reporting API (ARA) can be used for ad measurement while providing different guardrails for safeguarding user privacy, including a framework for satisfying differential privacy (DP). In this work, we provide a formal model for analyzing the privacy of these APIs and show that they satisfy a formal DP guarantee under certain assumptions. Our analysis handles the case where both the queries and database can change interactively based on previous responses from the API.
DOI:10.48550/arxiv.2412.16916