Auto-bidding and Auctions in Online Advertising: A Survey

Auto-bidding and Auctions in Online Advertising: A Survey

In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opportunities that have arisen as markets embrace this autobidding and cover a range of topics in this area, including bidd...

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Hauptverfasser: Aggarwal, Gagan, Badanidiyuru, Ashwinkumar, Balseiro, Santiago R, Bhawalkar, Kshipra, Deng, Yuan, Feng, Zhe, Goel, Gagan, Liaw, Christopher, Lu, Haihao, Mahdian, Mohammad, Mao, Jieming, Mehta, Aranyak, Mirrokni, Vahab, Leme, Renato Paes, Perlroth, Andres, Piliouras, Georgios, Schneider, Jon, Schvartzman, Ariel, Sivan, Balasubramanian, Spendlove, Kelly, Teng, Yifeng, Wang, Di, Zhang, Hanrui, Zhao, Mingfei, Zhu, Wennan, Zuo, Song
Format: Artikel
Sprache:eng
Schlagworte:
Computer Science - Computer Science and Game Theory
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Zusammenfassung:In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opportunities that have arisen as markets embrace this autobidding and cover a range of topics in this area, including bidding algorithms, equilibrium analysis and efficiency of common auction formats, and optimal auction design.
DOI:10.48550/arxiv.2408.07685