TeamFollowBack: Detection & Analysis of Follow Back Accounts on Social Media

Follow back accounts inflate their follower counts by engaging in reciprocal followings. Such accounts manipulate the public and the algorithms by appearing more popular than they really are. Despite their potential harm, no studies have analyzed such accounts at scale. In this study, we present the first large-scale analysis of follow back accounts. We formally define follow back accounts and employ a honeypot approach to collect a dataset of such accounts on X (formerly Twitter). We discover and describe 12 communities of follow back accounts from 12 different countries, some of which exhibit clear political agenda. We analyze the characteristics of follow back accounts and report that they are newer, more engaging, and have more followings and followers. Finally, we propose a classifier for such accounts and report that models employing profile metadata and the ego network demonstrate promising results, although achieving high recall is challenging. Our study enhances understanding of the follow back accounts and discovering such accounts in the wild.