Electroweak Penguin Decays of b-Flavored Hadrons

In the past decade, electroweak penguin decays have provided a number of precision measurements and have become one of the most competitive ways to search for New Physics describing phenomena beyond the Standard Model. An overview of the measurements made at the B factories and hadron colliders is given, and the experimental methods are presented. Experimental measurements required to provide further insight into present indications of New Physics are discussed.