Evaluating Information Variation in Informed Agent Negotiation

Much of the B2B real world commercial activities today require the resolution of multiple issues before a trade is agreed and contract signed. Negotiation is typically the way in which these multi-issue transactions are resolved. For B2B e-commerce, the automation of this negotiation for trade has t...

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Bibliographische Detailangaben
1. Verfasser: Bogg, Paul
Format: Tagungsbericht
Sprache:eng
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Zusammenfassung:Much of the B2B real world commercial activities today require the resolution of multiple issues before a trade is agreed and contract signed. Negotiation is typically the way in which these multi-issue transactions are resolved. For B2B e-commerce, the automation of this negotiation for trade has the potential to revolutionise the way that business is conducted. Intelligent agents have been the focus for developments into automating e-commerce trade negotiation, however, much research is still required before automated negotiation is possible. E-commerce negotiation occurs on the Internet, a dynamic, information rich domain. Information in negotiation is crucial, and a negotiating agent should account for changes in information in its strategy. An intelligent agent framework for negotiation has been developed based on a maximal entropy approach which centers decision making on the certainty of information. We evaluate how the variations in information and certainty affect an agent negotiating in an exemplar negotiation scenario.
DOI:10.1109/IAT.2006.64