The SAGE handbook of service-dominant logic

Toward a better understanding of the role of value in markets and marketing special issue

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DE-29
URL des Erstveröffentlichers

Communication and information technologies annual politics, participation, and production

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The service-dominant logic of marketing dialog, debate, and directions

Table of contents
Inhaltsverzeichnis
Klappentext

Service-dominant logic premises, perspectives, possibilities von Lusch, Robert F. 1949-2017, Vargo, Stephen L. 1945-

Inhaltsverzeichnis

The service-dominant logic of marketing dialog, debate, and directions

Service-dominant logic premises, perspectives, possibilities von Lusch, Robert F. 1949-2017, Vargo, Stephen L. 1945-

DE-12
DE-473
DE-703
DE-29
URL des Erstveröffentlichers

Toward a better understanding of the role of value in markets and marketing

Volltext

A new paradigm in marketing-- the service dominant logic academia's reactions to the theory of Vargo and Lusch von Weienfels, Christina

Schlagworte: “… Lusch, Robert F. Vargo, Stephen L. 1945- …”
DE-860

Toward a better understanding of the role of value in markets and marketing

DE-898
DE-703
Volltext

The SAGE handbook of service-dominant logic

DE-473
DE-703
URL des Erstveröffentlichers

Toward a better understanding of the role of value in markets and marketing

Toward a better understanding of the role of value in markets and marketing special issue

Inhaltsangabe: “… Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L.  …”
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DE-M347
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DE-91
DE-473
DE-19
DE-355
DE-703
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DE-706
DE-824
DE-29
DE-739
URL des Erstveröffentlichers

Toward a better understanding of the role of value in markets and marketing special issue

Volltext

The service-dominant logic of marketing dialog, debate, and directions

DE-12

Review of marketing research, Vol. 1

DE-863
DE-862
DE-92
DE-824
DE-29
URL des Erstveröffentlichers

The encyclopedia of human resource management, Volume one, Short entries von Prescott, Robert K.

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Volltext

Pheromone communication in social insects ants, wasps, bees, and termites

Inhaltsverzeichnis

Delicate new food culture

Inhaltsverzeichnis

Applied myrmecology a world perspective

Inhaltsverzeichnis