Myth in modern media management and marketing

Inhaltsangabe: “… / Sylwia Kuczamer-Klopotowska, Anna Kalinowska-Zeleznik -- A myth and media management: the facade rhetoric and business objectives / Jan Kreft -- Mythologisation of new media organisations illustrated with the example of Google / Monika Hapek -- Storytelling marketing: an overview / Isil Karapinar C̦elik, Tolga Dursun -- Mediatization of solidarity myth at the permanent exhibition of the European Solidarity Centre / Konrad Knoch -- Dimensions of myth in post advertising: a case of an advertising spot of the reserved brand / Marcin Laberschek, Malwina Popiolek -- Contributions of social media applications in marketing / Nozha Erragcha -- Rise and fall by social media: a case study of the Korean music industry / Hyunjung Kim -- The liberation theology versus anti-political myths in religious media management: a study of the Christian media landscape in Nigeria and Cameroon / Floribert Patrick C.  …”
DE-1050
DE-898
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DE-706
DE-83
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