Treffer 1 - 20 von 2.232 für Suche 'Strategy Dynamics Global', Suchdauer: 1,56s Treffer weiter einschränken
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    Handbook of marketing strategy

    Veröffentlicht 2012
    Inhaltsangabe: “… This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing …”
    DE-12
    DE-634
    DE-1043
    DE-1046
    DE-573
    DE-M347
    DE-898
    DE-859
    DE-860
    DE-861
    DE-863
    DE-862
    DE-Re13
    DE-91
    DE-384
    DE-473
    DE-19
    DE-355
    DE-703
    DE-20
    DE-706
    DE-824
    DE-29
    DE-739
    URL des Erstveröffentlichers
    Elektronisch E-Book
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    Globalization and the global factory von Buckley, Peter J. 1949-

    Veröffentlicht 2011
    Inhaltsangabe: “… Alden (eds), Foreign Direct Investment and the Global Economy, London: The Stationery Office, pp. 253-69. -- Economist, The (2001), 'Geography and the Net', 11.08.2001, pp. 18-20. -- Enright, M.J. (1998), 'Regional Clusters and Firm Strategy', in A.  …”
    DE-12
    DE-634
    DE-1043
    DE-1046
    DE-573
    DE-M347
    DE-898
    DE-859
    DE-860
    DE-861
    DE-863
    DE-862
    DE-Re13
    DE-91
    DE-384
    DE-473
    DE-19
    DE-355
    DE-703
    DE-20
    DE-706
    DE-824
    DE-29
    DE-739
    URL des Erstveröffentlichers
    Elektronisch E-Book
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    An Investment Perspective on Global Value Chains von Qiang, Christine Zhenwei

    Veröffentlicht 2021
    Inhaltsangabe: “… Front Cover -- Contents -- Foreword -- Acknowledgments -- Abbreviations -- Overview -- Part I -- Chapter 1 Foreign Direct Investment and Global Value Chains -- Key findings -- Global value chains: Definition, measurement, and archetypes -- Foreign direct investment and global value chains are mutually reinforcing -- International production networks -- Hyperspecialization -- Leveraging foreign direct investment to upgrade into new global value chain archetypes -- Chapter 2 Multinational Corporations Shape Global Value Chain Development -- Key findings -- Multinational corporations are the drivers of global value chains -- The significant contributions of multinational corporations to global output and trade -- Positive correlation between the importance of multinational corporations and trade value across sectors and countries -- Multinational corporations' objectives and strategies in global value chains -- Bringing it together: Global value chain archetypes and multinational corporations' business strategies -- Superstar firms and the impacts on growth and distribution -- Chapter 3 The Internationalization of Domestic Firms -- Key findings -- Domestic firm participation in global value chains: Pathways -- Prerequisites to firm internationalization and global value chain participation -- Global value chain upgrading: A learning process to improve competitiveness -- Chapter 4 Using Investment Policies to Stimulate Global Value Chain Participation -- Key findings -- How investment policies can help global value chain participation -- Foreign direct investment policy and promotion -- Domestic firm internationalization policy -- Strategy and approaches for global value chain integration -- Chapter 5 Global Value Chains in the Time of COVID-19 (Coronavirus) -- Key findings …”
    DE-863
    DE-862
    Elektronisch E-Book
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