Muqarnas, Volume 27 an annual on the visual cultures of the Islamic world

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DE-1047
Volltext

The Arab world unbound tapping into the power of 350 million consumers von Mahajan, Vijay 1948-

lizenzpflichtig

The Arab world unbound tapping into the power of 350 million consumers von Mahajan, Vijay 1948-

Inhaltsangabe: “… act local Chapter 3 Islam Matters: How the Five Pillars of Islam impact consumers in the Arab World The difference between culture and religion Why shahada matters Why salah matters Why sawm matters Why zakat matters Why hajj and umrah matter Islam in the everyday Part II Tapping the well of Arab consumers Chapter 4 The shabab: tapping the Arab youth market The shabab demographic dividend The shabab crave the best brands, wherever they come from The shabab generation is molding the consumer market The shabab generation is changing the Arab workforce The shabab and education The shabab and marriage Chapter 5 Tapping the Arab Middle Class The rise of the middle class is changing the Arab consumer markets Identifying the Arab middle class Tapping into Arabia Two Tapping into Arab consumer power at all levels Urbanization, …”
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