Cross-cultural buyer behavior

DE-1046
DE-1047
DE-863
DE-862
DE-824
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Cross-cultural buyer behavior

Inhaltsangabe: “… Phelps, Yorgo Pasadeos, and Shuhua Zhou -- The drivers of customer satisfaction with industrial goods an international study / Fabian Festge and Manfred Schwaiger -- The exposure effect of unclicked banner advertisements: a Korean perspective / Hee-Sook Yoon and Doo Hee Lee -- Website evaluation factors and virtual community loyalty in Korea / Kyung Hoon Kim and Yong Man Jung -- Global youth and mobile games: applying the extended technology acceptance model in the U.S.A., Japan, Spain, and the Czech Republic / Shintaro Okazaki, Radoslav Skapa, and Ildefonso Grande -- An empirical classification of web site structure: a cross-national comparison / Koo Won Suh, Charles R.  …”
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