Tourism and hospitality management in practice a case study collection

Inhaltsangabe: “… Case 8: the Peak hotel: the challenge of succession and family firm continuity / Authors: Anita Zehrer, Gabriela Leiss, Charles Krusekopf and Rebecca Wilson-Mah -- Case 9: marketing strategy for business recovery: tours of exploration, a travel agency / Authors: Catherine Evans and Szilvia Paradi -- Case 10: here's a tip -- Paying it forward may backfire at oven and tap / Authors: Sarah Holtzen and Megan Douglas -- Case 11: street food in Ho Chi Minh City: managing high demand / Authors: Khanh Le and Gillian Dixon -- Case 12: a story of resilience at the restaurant Comida Corrida / Authors: Sandra Cherro Osorio and Esha Thukral -- Chapter four: events and the visitor experience -- Case 13: game, set and match: increasing the economic impact of a tennis tournament in Eastbourne, England / Author: Nigel Jarvis -- …”