The moral capital of leaders why virtue matters von Sison, Alejo G.

Inhaltsangabe: “… Sison studies a wide range of recent management cases from the viewpoint of moral capital: the sorry state of US airport screeners before 9-11, the Ford Explorer rollovers and Firestone tire failures, the battle for the 'HP way' between Carly Fiorina and the heirs of the founding families, the dynamics of Microsoft's serial monopolistic behavior, the pitfalls of Enron's senior executives, the sincerity of Howard Lutnick's commitment to Cantor Fitzgerald families, how Andersen's loss of reputation proved mortal and a fresh look at Jack Welch's purported achievements during his tenure at GE …”
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Effective crisis communication moving from crisis to opportunity von Ulmer, Robert R., Sellnow, Timothy L. 1960-, Seeger, Matthew W

Inhaltsverzeichnis

Effective crisis communication moving from crisis to opportunity von Ulmer, Robert R. 1969-, Sellnow, Timothy L. 1960-, Seeger, Matthew W. 1957-

Inhaltsverzeichnis