Cross-cultural buyer behavior

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Cross-cultural buyer behavior

Inhaltsangabe: “… Kozup -- Skepticism toward pharmaceutical advertising in the U.S. and Germany / Sandra Diehl, Barbara Mueller and Ralf Terlutter -- The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity / Wim Janssens, Patrick De Pelsmacker, and Marcel Weverbergh -- Emotional responses: a new paradigm in communication research / Flemming Hansen, Sverre Riis Christensen, Steen Lundsteen, and Larry Percy -- "Trading up": a consumption value approach / Eunju Ko, Heewon Sung -- The we-me culture: marketing to Korean consumers / Dae-Ryun Chang -- Do the little emperors rule?  …”
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U- and E-Service, Science and Technology International Conference UNESST 2010, Held as Part of the Future Generation Information Technology Conference, FGIT 2010, Jeju Island, Kore... von Kim, T'ae-hun

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Signal processing and multimedia international conferences ;SIP and MulGraB 2010, held as part of the Future Generation Information Technology Conference, FGIT 2010, Jeju Island, K...

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